Presenting the compatibility model of couples based on the component of communication literacy (with emphasis on contextual features)


  • Mohammad Gharib Shah PhD student in Communication Sciences, Faculty of Humanities and Law, Islamic Azad University, Isfahan Branch (Khorasgan), Isfahan, Iran
  • Hamid Davazdah Emami Assistant Professor, Educational Department of Cultural Management, Faculty of Islamic Governance, Islamic Azad University, Isfahan Branch (Khorasgan), Isfahan, Iran
  • Faezeh Taghipour Associate Professor, Department of Communication Sciences, Faculty of Humanities and Law, Islamic Azad University, Isfahan Branch (Khorasgan), Isfahan, Iran



compatibility of couples, communication literacy, marriage, background characteristics


This research was carried out with the main purpose of presenting the pattern of couples' compatibility based on the component of communication literacy (with emphasis on background characteristics). The qualitative research method is based on the theory of database and to benefit from the opinions and views of experts and experts in social communication, media, sociology, counselling, culture, family, education, and advertising. , health and other fields related to the topic, the field interview strategy was used (focusing on causal, intervening, contextual conditions, strategies and strategies, consequences and results) and a total of 35 interviewees answered open and explanatory questions. At the same time as conducting the interview process, the main data was collected (round trip and receiving feedback again) and according to the choice of the researcher and the satisfaction of the interviewee, new questions were asked so that the meaningful concepts and results were as much as possible. Saturation arrived. In the following, by categorizing common sentences and synonyms, 120 concepts were extracted in the open coding stage, 40 categories were extracted in the central coding stage, and 10 final categories were extracted in the selective coding stage, and the results showed: The most important background conditions influencing couples' compatibility Based on the communication literacy component including ten components: "conventional ideas, traditional thoughts and family experiences", "incorrect modeling", "individual independence and ownership", "adherence to beliefs and spirituality", "information and more information", "Primary understandings", "Individual and social skills", "Individual and personality traits", "Love, interest, feeling of belonging", "Level and quality of life of couples" and "Status and characteristic couples".


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How to Cite

Gharib Shah, M., Davazdah Emami, H., & Taghipour, F. (2024). Presenting the compatibility model of couples based on the component of communication literacy (with emphasis on contextual features). International Journal of New Findings in Health and Educational Sciences (IJHES), 2(2), 25–40.




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